Clinical Research Communications Toolkit

Effective communications planning and execution is critical for successful research volunteer recruitment and to promote findings upon completion of a research study.

The information and resources provided in this toolkit are designed to help you and your team plan for and execute many of the key communication tactics needed to support your clinical study, specifically volunteer recruitment and publicity of study results.

Another goal of this communications toolkit is to help you produce and distribute properly branded communications materials as part of your research study recruitment efforts. People identify the promise of the University of Michigan and the quality it represents through our name, graphic identity (logo) and messaging. Careful and consistent use of these ‘brand elements’ helps preserve their continued effectiveness and reinforces our positive identity and reputation. Fostering this promise of quality is especially important when it comes to clinical research activities.

For additional direction or support, please feel free to contact:

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